Experiments in color + physics

Hue Test

I felt that this was really difficult and tedious, and had to take several breaks to let my eyes cool off a bit. I was surprised by the result, as I was expecting to do much worse. I received a score of 4.

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Color Composition

Play with the composition

I wanted my color-based piece to be interactive, and wanted the user to have as much control over the HSB variables as possible to allow them to play with color on their own. I’ve also been intrigued by the ways in which gravity can create attractive, arcing paths. I decided to combine the two in my program in an effort to allow users to play with both color and physics. Continue reading

Composition – Business Card

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I felt lost when I first considered what I wanted from a business card. I don’t really feel like I’m at a point where I can brand myself sufficiently for a card. I really thought hard about the things most important to me, and realized that I enjoy empowering others to act in ways that are socially responsible and interesting. I decided that I would make my business card more a call to action than an opportunity to talk too much about myself. I wanted to make the calls to action specific to the time, place, and people that I would be giving them to, first year ITP students. Continue reading

Signage Analysis

I’m going to start with the sign I really liked:

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My enjoyment of the design of this sign isn’t necessarily the aesthetics, but rather the layers I see between the lines. In addition to an image at the top, the sign limits barriers to understanding by including the text in multiple languages. I really like how tuned into the local community this sign seems to be. Without knowing anything about the process that went into the sign, I assume that the designer(s) narrowed down the number of languages somehow. This meant delving into the demographics of the community and anticipating the neighborhood’s needs, creating a sign that is much more human than most. Continue reading

Advertising, Deception, & Emotional Manipulation

This post is not part of an assignment, but rather a response to a short part of last week’s in-class discussion. It concerned this advertisement:

iphone 6 ad

 

When I brought up that it seemed problematic to me because of the obvious retouching and editing that went on between the raw iPhone shot and the advertisement, folks in the class seemed content with the idea that deception and advertising go hand-in-hand and are acceptable. The concept of emotional manipulation in advertising also came up. These ideas have stuck with me, and I felt the need to write a blog post emphatically standing against the idea that advertising needs to be deceptive.

I would agree that many advertisements use minor deception, my issue is when we are content to say, “that’s just advertising.” We should never be content with the way things are, and should always be looking for ways to improve the way work is done, especially in areas like ethics. The truth is, deception seems cheap to me, and it certainly insults the intelligence of your audience. I know that I cannot produce an image of that quality just by pointing and shooting an iPhone, but that doesn’t mean there aren’t plenty of reasons I would want an iPhone – even if I can’t personally attach a bunch of equipment to my phone and use Photoshop. Tell me why.

In too many lines of work, people become quantitative data that can and must be manipulated by any means necessary to achieve the greatest profit possible. We can and must do better at remembering the humanity within the work.

Emotional manipulation was also brought up, but I would consider that entirely separate from deception. Making people feel something emotionally, even if it is contrived, as a result of your work is an amazing feat, and does not require deception. My work in community development communications has allowed me to interview a huge range of people: nonprofit staff, community leaders, and residents from all walks of life. When I edit a video interview, I want you to feel something specific. This emotion is an entirely authentic reaction to the subject’s experiences, both good and bad.